viaboard is a collaborative digital tool designed to streamline the creative process. it allows users to build reference boards that gather quick, actionable feedback from teams or friends in real-time.

the platform addresses the challenge of visual saturation by using ai to automatically classify and organize images by style, theme, and color. by transforming chaotic inspiration into structured moodboards, viaboard helps creative professionals maintain visual coherence and make faster design decisions.

I did research and discovery, conducted user interviews to identify pain points regarding visual saturation and the friction of organizing creative references.

Also I did ideation and strategy defined the solution (viaazul/viaboard) to bridge the gap between chaotic inspiration and structured feedback.

Worked on the information architecture developed a comprehensive site map to streamline the user flow from asset upload to ai organization.

For prototyping built a mvp to test the core ai classification engine and the collaborative feedback interface.