Kastrup Restaurant — Brand Identity, Editorial & Motion

Art Direction, Editorial Design, Motion Graphics, Brand Identity

The Challenge

Kastrup required a cohesive visual system to unify an extensive dining offering—ranging from fine dining dishes to an exhaustive wine selection and signature cocktails—across multiple physical and digital touchpoints. The primary objective was to streamline navigation, enhance diner retention, and convey culinary sophistication while ensuring rapid legibility.

Design Approach & Editorial System

Working with a minimalist Nordic visual language, I established a rigorous typographic hierarchy paired with disciplined editorial grids. Each print asset was engineered around the operational dynamics of the dining table:

To achieve this, I began by designing the brand guidelines, standardizing logo usage, the color palette, typography rules, and imagery guidelines based on the client’s existing assets. This ensures that any designer can step in and create an elegant, well-balanced piece.

Main Food Menu

I designed the main menu with generous proportions to accommodate seasonal offerings with clear section divisions.

Wine List and Cocktail & Spirits Menu

I designed a tall, slender vertical format engineered specifically for structured cellar navigation and dense cataloging, alongside an agile, narrow brochure tailored for bar service and quick selection of cocktails and drinks. Both formats remained fully consistent with the brand guidelines, ensuring a cohesive and unified brand presence across the entire dining experience.

Motion Design & Meta Ads Campaign

To drive diner acquisition through digital channels, I developed a full suite of campaign assets for Meta Ads:
Multi-format static and animated assets across 9:16, 1:1, and 16:9 ratios, built in After Effects and optimized for high-engagement social feeds.
Advanced photo retouching and grading to elevate culinary and cocktail imagery.

In-Flight Commercial

A dedicated in-flight TV commercial produced in a seamless loop for commercial airline entertainment systems, maintaining brand presence throughout regional transit.

Deliverables

Comprehensive Brand Guidelines: Identity rules, typography systems, color palettes, and print standards.

Complete Editorial Suite: Food menu, wine list, and cocktail brochure with full prepress specifications.

Digital Campaign Package: Static and motion assets for Meta Ads.

In-Flight Audiovisual Piece: Loopable video commercial for airline broadcast.

Thank you!