Social Media Design for Techint Careers
Basso Brovelli agency contacted me to create the design of Techint Careers’ social networks (IG, TW, FB). Techint Careers is a branch of Techint dedicated to recruiting potential candidates to work for the company. In these internships, the candidates have the opportunity to learn from first-line professionals and face a different challenge each day. It is also a growth opportunity for any of them.
The main objective was to aim communication towards a youth audience that has technical skills similar to the job descriptions and is learning and craves new challenges. This audience is taking its first steps into the job market.
For that, I used the company’s brand manual to create a fresh identity that captivates the young audience while keeping the brand’s spirit. The social media identity would be entertaining and playful. This was achieved through different proposals like #Tedesafiamos, where the possible candidates are asked to solve engineering puzzles and games related to their careers.
